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Iowa Downtown Conference

The conference includes plenary sessions with motivational keynote speakers and educational breakout sessions focusing on downtown revitalization, field sessions, tours, an exhibit hall and a number of networking activities.

Prepare to be inspired! The Downtown Conference is the premier statewide annual conference for professionals and volunteers involved in preservation-based downtown revitalization in Iowa and neighboring states.

Attendees will find value and enjoy authentic experiences as they make new connections with professionals and volunteers involved in commercial district revitalization! Learn how you can discover, retain and enhance your community’s sense of place. Get new tools to keep your downtown vibrant and competitive in today's market!

The Iowa Downtown Conference offers:

  • Two days with plenary and concurrent educational sessions offering fresh, topical ideas presented by industry experts and internationally recognized speakers
  • A full BONUS DAY of specialized training for Downtown Managers
  • Educational tours provide attendees an immersive experience to explore the community
  • Exhibit Hall featuring vendors showcasing resources of interest to YOU and a prize drawing
  • Peer luncheon with facilitated discussion on relevant downtown topics
  • Networking events with people who recognize the importance of downtown revitalization

Registration Information - Register Now!

Registration includes all sessions, refreshments at the breaks and networking events. Attendees will also have the opportunity to select tours, field sessions and luncheons. Late registrations are welcome but will need to register at the door at the rate of $175 per person. Take advantage of a 20 percent registration discount by prior to August 7.

Early General Attendee Rate: $135 (through August 7 at 5 p.m.)
Early Partner Rate: $60 (through August 7 at 5 p.m.): 
Main Street designated communities, Certified Local Government Commission members, Preservation Iowa Board members and host community

After August 7 at 5 p.m. CST, both general attendee and partner rates will increase to $175. Register Today!
Special rates for sponsors, exhibitors, speakers, scholarships and IEDA staff are available and will be adjusted accordingly.

Conference Materials

Conference Program
Conference Schedule at a Glance
Exhibitors Application
Downtown Waterloo Conference Venues, Dining and Parking Map
Waterloo Fun Facts
Waterloo information for Visitors -
Waterloo Convention & Visitors Bureau -

Sponsorship Opportunity

Interested in being a sponsor for the Iowa Downtown Conference? Learn more by downloading our Sponsor Prospectus.

Exhibitor Opportunity

Vendors are invited to submit an application to exhibit goods and services in the exhibit hall at the only statewide annual conference for professionals and volunteers involved in preservation based commercial district revitalization in Iowa. Download the exhibitor application today as there are a limited number of spaces available on a first come/first served basis.

Lodging Information

Attendees must call the hotel directly and inform them you are attending the Iowa Downtown Conference. Request the Iowa Downtown Conference Room Block.

Courtyard by Marriott (host hotel) room rate $119 + tax. Reserve online by August 7:  Book your group rate for Iowa Downtown Conference
Ramada by Wyndham room rate $99.95 + tax. Request the “Iowa Downtown Conference room block” when you call to make reservations: 319.233.7560

If you have questions regarding online registration, email or call 515.348.6185. Questions regarding the conference or exhibiting/sponsoring may be sent to, 515.348.6177.


Iowa Economic Development Authority
200 East Grand Avenue
Des Moines, Iowa 50309
Phone: 1.515.348.6200
email: Email Us

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